City Electrical Factors Ltd is a private limited company established in 1951. We are the United Kingdom’s leading Electrical Wholesale Network with almost twice as many distribution outlets as our nearest competitor.
Our group of electrical companies not only extends throughout the United Kingdom but also North America, Ireland, Spain and now Australia.
Our business has been built on service to our customers and at City Electrical Factors we believe your problems and challenges are our problems and challenges and our duty is to find solutions to them.
In order to provide the best possible service we have developed a highly responsive and motivated organisation that can adapt readily to each individual customer’s needs and requirements.
We believe in offering each of our customers the same superior quality of service and products.
Our IT systems have been developed “In House” so that we can respond to any order whether large or small and track that order from receipt to delivery.
Our team of professional delivery drivers then deliver the goods, when you want it and where you want it, this service is free and there are no minimum charges.
We are partners in our customers’ development and in everything we do our aim is to put the customer first and look to exceed their expectations.
We believe in developing our relationship with our customers and look to improve communication between us whether face to face, on the phone, in writing or through the internet.
Technology has come a long way and at CEF we are always looking to improve our service to the customer through the latest innovations available.
We pride ourselves in being good listeners and all of our staff are readily accessible to help our customers in a friendly and meaningful way.
Our customers are central to our business and are assured of a superior level of service and attention, second to none.
We go further by committing ourselves to staff training programmes to improve their knowledge and skills, whilst aiming for excellence in Customer Service.
It all started on the 16th July 1951
From humble beginnings and a single store based in Coventry back in 1951 City Electrical Factors has grown at a sustained and impressive rate where we now have 400 outlets throughout the United Kingdom.
Our growth is attributed to our commitment to provide our customers with excellent and quality service which still shapes our company’s development and determines our future growth and success – a future which promises even greater benefits to our customers and security for our employees.
- In 1951 we had one store
- By 1961 there were 3 stores
- By 1971 there were 42 stores
- By 1981 there were 190 stores
- By 1991 there were 346 stores
- As we entered the 21st Century, there were 400 stores
A World of Customer Service
In the early seventies the decision to expand overseas was taken and during the subsequent years, we have further developed the number of stores that we have, giving expanded service to our customers and providing employment to local people and communities.
In a rapidly shrinking world due to the advent of affordable travel and new technologies, CEF have expanded to become a truly global company.
Our ethos during this period has not changed, we strive to provide products and services of the highest quality to our customers and earn their loyalty in return.
Whether your company is local, national or international you can be assured that we will endeavour to provide you with world class service and consistency, in ever changing and diverse market conditions.
Today we face the future as a global group of companies that remains firmly rooted at local and national level. Traditional values coupled with forward thinking will remain high on our priority list.
Our customers and our staff are our most important assets and as a successful organisation we must ensure that our employees are motivated to provide the service, support and product knowledge that our customers expect not only today, but in the future.
We currently have stores throughout the world and with our ongoing plans and our move in to Australasia, our dedication to future expansion is assured.